strategy
Market and customer research, and data. From there: positioning, the offer, the buyer journey and the go-to-market plan.
a marketing agency built for private equity
A Dymic Digital company. We diagnose the growth system first, then rebuild it, run it and leave it in the company.
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why we started
Dymic Digital was built on one idea: strategy, design, media and data work better as one team than as separate vendors.
Working with PE-backed companies, we kept hearing the same questions from sponsors. What does marketing cost, what pipeline does it produce, and what does it contribute to EBITDA? Most portcos couldn't answer, because spend was spread across vendors and nobody owned the handoffs between them. Private Equity Marketing Agency is our answer: diagnose the system first, then fix what the diagnosis points to.
what we believe
- (01)
diagnosis before prescription
We learn the business before we recommend anything. The failure usually sits between channels, not inside one, so we look at the whole system first.
- (02)
straight answers
We say plainly what's producing pipeline and what isn't, and recommend what the business needs, not what we happen to sell.
- (03)
the hold, not the quarter
We plan for the full hold period. Assets that compound beat a campaign that spikes and fades.
- (04)
alongside management
We work next to the management team and respect functional lines: sales closes, operations delivers, customer success retains. Marketing contributes to all three.
- (05)
numbers that hold up
Pipeline, CAC and CAC payback, defined the same way in every portco, in terms a board and a buyer's diligence team accept. If we can't rebuild a number the same way twice, it isn't in the report.
- (06)
it's the company's
Accounts, data and records are set up in the portfolio company's name. We work inside them as users, so if we part ways, there is nothing to hand back.
how we're set up
Three teams, all in-house, deployed where the diagnosis says they matter. The people who study the business also shape the brand and run the media.
- (01)
strategy
Market and customer research, and data. From there: positioning, the offer, the buyer journey and the go-to-market plan.
- (02)
experience
Design, UX, user testing, content and conversion rate optimization.
- (03)
performance
SEO, paid media, B2B content and coordinated campaigns. Plus attribution and reporting on pipeline and CAC, all run by our own team.
our leadership
Private Equity Marketing Agency is led by the executive team of Dymic Digital, who bring a combined 100+ years of business and marketing experience.
leadership
Dennis Kirwan
CEO, Co-Founder
Jesse Heller
President, Co-Founder
Kurt D'Amato
COO, Director of Marketing
who we work with
Operating partners and value creation leads, who own the VCP across several portcos. Portco CEOs, CROs and CMOs working against the hold-period clock. And PE firms themselves, on the firm's own brand, LP communications and deal-sourcing visibility, which is a separate job from portfolio marketing.
See the industries we work in, from software and healthcare to home services and financial advisors.
questions, answered
Something we didn’t cover? Ask it on the audit form.
Private Equity Marketing Agency is a Dymic Digital company, led by Dymic's executive team: Dennis Kirwan (CEO, Co-Founder), Jesse Heller (President, Co-Founder) and Kurt D'Amato (COO, Director of Marketing).
Strategy and research, brand and design, website and conversion, SEO, paid media, content, and attribution and reporting, run by one team and deployed where the diagnosis calls for them. We're not a fractional CMO, we don't do executive search, and we don't run sales teams.
Most growth problems in portcos sit in the system, between channels, not inside one. Diagnosing first means the hold period goes to the work that moves EBITDA, not to more channel spend.
Not by default. Agencies and channels that produce pipeline at an acceptable CAC stay. We work alongside them and change only what the diagnosis says to change.
The portfolio company does. Ad accounts, analytics, the CRM, email lists and design files are set up in the company's name from day one, and we work inside them as users. If we stop working together, there is nothing to hand back.
keep reading
- value creationPrivate equity value creation now runs on EBITDA growth, not leverage. Where marketing contributes, and how to test if it can deliver the plan. Free audit.read more
- portfolio supportPE portfolio company marketing support: diagnose the growth system, rebuild what matters, report one set of numbers the company owns. Free audit.read more
see where marketing is losing you money.
the free audit
what you get
- (01)
Where demand leaks
Search, the website, speed to lead and paid media: the leaks visible from outside the business.
- (02)
What each one may cost
An annual cost estimate wherever the evidence supports one, with the assumptions shown.
- (03)
What to fix first
Fixes ranked by likely payback for the work involved.
- (04)
What we’d validate inside
The CRM, ad and revenue data we’d check first to turn the estimates into numbers for your value creation plan.
what lands in your inbox
how much is marketing adding to EBITDA?
The free audit starts the answer: where marketing is likely losing money, what each leak may cost, and what to validate first.
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