value creation consulting that does the work
Most consulting ends with a deck. We diagnose the growth system, then rebuild and run what matters.
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strategy firms vs. a value creation marketing team
Strategy firms are strong on pricing, procurement and org design. They rarely go deep on the commercial engine.
Deliverable
traditional value creation consultants
A deck of recommendations
private equity marketing agency
A working growth system the company owns
Scope
traditional value creation consultants
Pricing, operations, procurement, org design
private equity marketing agency
Customer acquisition and measurement, end to end
Who executes
traditional value creation consultants
Your team, after they leave
private equity marketing agency
We do, alongside your team
Judged on
traditional value creation consultants
Projected impact
private equity marketing agency
Pipeline, CAC and CAC payback
Duration
traditional value creation consultants
A fixed project
private equity marketing agency
As long as the plan needs it
At exit
traditional value creation consultants
Slides in a data room folder
private equity marketing agency
A documented growth record ready for diligence
they hand you the plan.
we build and run the part that produces customers.
our value creation services
Operational value creation pays: McKinsey finds sponsors that lead on it earn 2 to 3 percentage points more IRR1. Here’s how we handle the commercial share.
- (01)
diagnose
Within 30 days of close, or at any point in the hold: where customer acquisition, conversion and measurement break, what each break costs, and whether it’s isolated or structural. Usually it sits between channels, where nobody owns the whole system.
- (02)
rebuild
Infrastructure first, in accounts the company owns: CRM and attribution. Then website and conversion, SEO, content, paid media and brand, only where the diagnosis calls for them.
- (03)
scale
Put capital behind what produces customers at an acceptable CAC. Cut what doesn’t.
- (04)
prove
Reporting on the VCP metrics, defined the same way in every portco, and a documented growth record that holds up in the buyer’s diligence.
start with a diagnosis, not a pitch
The free Portfolio Marketing Audit is a leak report built from what’s visible from outside (site, search, ads, reviews, response speed), with an estimated cost where the evidence supports one and what we’d validate first inside the business. No call needed.
how much is marketing adding to EBITDA?
The free audit starts the answer: where marketing is likely losing money, what each leak may cost, and what to validate first.
Free Delivered by email No call needed
when value creation consulting on marketing pays
We don’t replace your operating partners or strategy advisors. We build and run the commercial piece of the plan they wrote, with our own team. We don’t advise and leave.
Bring us in when marketing is in the VCP but nobody can tie it to EBITDA, or when it isn’t in the plan at all. See portfolio support.
when to call us
- Post-close: marketing needs a plan and an owner in the first 100 days
- Buy-and-build: several brands, sites and CRMs to integrate
- Organic search has stalled, and paid spend is rising to cover it
- The marketing team is thin, or there isn’t one
- Exit prep: the growth story needs numbers that hold up in diligence
questions, answered
Something we didn’t cover? Ask it on the audit form.
Advisory and hands-on support that helps a PE-backed company hit the targets in its value creation plan. Most firms focus on pricing, cost and operations. We focus on the system that produces and measures customer growth.
Strategy firms diagnose and recommend. We diagnose, then build and run what the diagnosis calls for, in accounts the company owns, and report it against the VCP. The capability stays in the company.
A diagnosis of where the growth system breaks, then whatever it calls for: CRM and attribution, website and conversion, SEO, content, paid media, brand, and reporting defined the same way in every portco. We only do what the diagnosis says matters.
No. We’re a marketing team, not a fractional CMO or interim executive. Your operating partner owns the plan. We run the marketing piece alongside them.
With the free Portfolio Marketing Audit: a leak report built from what’s visible from outside the business, no call needed. It shows where to look first and what we’d validate inside the business.
keep reading
- value creationPrivate equity value creation now runs on EBITDA growth, not leverage. Where marketing contributes, and how to test if it can deliver the plan. Free audit.read more
- portfolio supportPE portfolio company marketing support: diagnose the growth system, rebuild what matters, report one set of numbers the company owns. Free audit.read more
- value creation planWhat goes in a private equity value creation plan, a section-by-section template, and where marketing belongs with a baseline, owner and target. Free audit.read more
see where marketing is losing you money.
the free audit
what you get
- (01)
Where demand leaks
Search, the website, speed to lead and paid media: the leaks visible from outside the business.
- (02)
What each one may cost
An annual cost estimate wherever the evidence supports one, with the assumptions shown.
- (03)
What to fix first
Fixes ranked by likely payback for the work involved.
- (04)
What we’d validate inside
The CRM, ad and revenue data we’d check first to turn the estimates into numbers for your value creation plan.
what lands in your inbox
how much is marketing adding to EBITDA?
The free audit starts the answer: where marketing is likely losing money, what each leak may cost, and what to validate first.
Free Delivered by email No call needed