generative engine optimization for AI answers
Raise the odds your company is named when customers ask ChatGPT, Gemini or Google’s AI who to hire.
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searching reviews, listings and local sites…
Three companies come up most. yourcompany.com is named in the answer for same-day service and online booking.1
Customers mention fast response times and upfront pricing.2
Two other local providers are also well reviewed.3
- 1yourcompany.com· same-day service, financing
- 2local reviews· fast response, upfront pricing
- 3city news roundup· best home services, this year
more shortlists now start with an AI answer
A homeowner asks which HVAC company to call. A CFO asks which software their peers use. Increasingly, an AI tool answers first, names a few companies and skips the rest.
AI answers are a growing layer on top of search, not a replacement for it. Inclusion rests on what customers already weigh: brand, reputation, structured information, third-party validation and organic search. GEO works on those, and measures how often you're named.
SEO vs GEO
They share the same groundwork and we run them together. But they win different things.
The goal
SEO (google search)
Rank a page high in Google's results
GEO (AI answers)
Improve the odds of being named inside the AI answer
Where it shows up
SEO (google search)
Google's search results
GEO (AI answers)
ChatGPT, Perplexity, Gemini, Google AI results
What wins
SEO (google search)
Relevant pages, links from other sites, a fast site
GEO (AI answers)
Clear facts AI can cite, consistent structured information, trusted third parties that mention you
How it's measured
SEO (google search)
Rankings and clicks
GEO (AI answers)
How often you're named, and the visits it sends
In diligence
SEO (google search)
Organic demand that doesn't depend on spend
GEO (AI answers)
Evidence the brand is cited where customers research
how we work toward inclusion
Diagnose first, then build, like everything else we do.
map
find the questions that decide the sale
The questions your customers actually type into AI tools, from “best dentist for implants near me” to “top field service platforms for multi-location teams”.
measure
see who the AI tools name today
A baseline of how often ChatGPT, Perplexity, Gemini and Google's AI results name you, and each competitor.
build
give AI tools something to cite
Pages written to be cited: plain answers, comparisons, pricing and proof, with the structured data (schema markup) machines read. Built with our content team.
earn
get mentioned where AI tools look
Reviews, listings, trade press, partner pages and industry best-of lists. AI answers lean heavily on what third parties say about you, so we build that validation deliberately.
see where AI answers leave you out
The free Portfolio Marketing Audit shows where marketing appears to lose money from the outside, an estimated cost where the evidence allows, and what we'd validate first inside the business, including questions where competitors get named and you don't. No call needed.
how much is marketing adding to EBITDA?
The free audit starts the answer: where marketing is likely losing money, what each leak may cost, and what to validate first.
Free Delivered by email No call needed
buy-and-build confuses the AI
Buy-and-build leaves a mess: old brand names, duplicate listings, locations with three different addresses. AI tools build answers from all of it, so they can name the wrong entity, the old brand, or nobody. Each wrong answer is a customer who may go elsewhere.
We clean up the company's data everywhere before we build on it: one name, address and description for every brand and location, and every profile and listing claimed in the company's name, tied to the brand plan and the SEO migration plan. It matters most in multi-site sectors like home services and healthcare.
what the diagnosis may call for
GEO sits next to SEO. It earns budget when the diagnosis shows competitors are named where the company isn't, or that buy-and-build has left the company's data inconsistent. It's sized against the same revenue targets in the value creation plan.
the GEO program
- Mapping the questions each customer segment asks, in each market
- Tracking how often ChatGPT, Perplexity, Gemini and Google AI results name you
- Citable pages: answers, comparisons, pricing and proof
- Structured data, and cleanup of how the company is described
- Reviews, listings and press coverage AI tools draw on
- Consistent name and details for every brand and add-on
- A monthly report on how often you're named and the pipeline it sends
questions, answered
Something we didn’t cover? Ask it on the audit form.
Generative engine optimization (GEO) improves the odds a company is named in answers written by AI tools like ChatGPT, Perplexity, Gemini and Google's AI results. It covers the pages on your site, the structured data around them, and the third-party sources those tools draw on. Nobody can guarantee inclusion; we optimize for it and measure it.
SEO targets rankings in Google's results. GEO targets inclusion inside the AI answer. They share groundwork, like a site machines can read and pages worth citing, so we run them together, not as separate programs.
Mostly, yes. Answer engine optimization (AEO), AI search optimization and GEO all mean improving how a company shows up in answers written by AI. The names differ; the work is the same.
How often each AI tool names you, and your competitors, for the questions that matter. Then the visits and pipeline those answers send, reported against the value creation plan like every other channel.
Cleaning up how the company is described, and pages AI tools can cite, can start to show up in answers within weeks. Third-party mentions and reviews build over months, so GEO works best started early in the hold.
Yes, often best of all. Questions like “who should I call for a same-day AC repair” are answered largely from reviews, listings and location pages, which is exactly what GEO cleans up and builds.
keep reading
- SEOSEO for PE-backed companies: organic search and AI answers that can lower blended CAC over the hold and compound as an asset. Free marketing audit.read more
- content marketingThe content marketing agency for private equity: thought leadership that supports deal flow, and portco content tied to pipeline. Free marketing audit.read more
- home servicesMarketing for PE-backed home services platforms: find where booked jobs leak, then fix local search, call tracking and CRM at every location. Free audit.read more
see where marketing is losing you money.
the free audit
what you get
- (01)
Where demand leaks
Search, the website, speed to lead and paid media: the leaks visible from outside the business.
- (02)
What each one may cost
An annual cost estimate wherever the evidence supports one, with the assumptions shown.
- (03)
What to fix first
Fixes ranked by likely payback for the work involved.
- (04)
What we’d validate inside
The CRM, ad and revenue data we’d check first to turn the estimates into numbers for your value creation plan.
what lands in your inbox
how much is marketing adding to EBITDA?
The free audit starts the answer: where marketing is likely losing money, what each leak may cost, and what to validate first.
Free Delivered by email No call needed