more new patients at each location
Local SEO, Google profiles and search ads run for each practice, measured in booked appointments, not clicks. Every practice is counted the same way, so you can compare locations.
healthcare PE marketing for practice platforms
More new patients per location and support for provider recruiting, with tracking built around patient privacy.
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practice platform · new patients by location4of 4 fixed
locationin searchnew patientstracking
- Dental · Austinfoundbookedreviewed
- Dermatology · Dallasfoundbookedreviewed
- Physical therapy · Houstonfoundbookedreviewed
- Veterinary · Planofoundbookedreviewed
tracking reviewed for patient privacy before it runs
new patient bookingsopen provider capacityillustrative
more practices, same marketing problem
A practice platform grows by buy-and-build. Its marketing usually doesn't keep up. Each add-on practice arrives with its own website, its own reviews, its own booking tool and a front desk that answers the phone its own way.
The sponsor needs same-store growth, not just more practices. That means more new patients per location, good reviews across the group, and enough providers to see them. Operations owns capacity and the front desk; marketing contributes to all three.
what we fix in practice platforms
Marketing for PE-backed medical practices has to work in each town and report to one place. We diagnose where it breaks, then build both.
signs you need this
- New patient numbers swing wildly by location and nobody knows why
- Reviews are few, old or unanswered at add-on practices
- Tracking tools were added to the website without a privacy check
- Open provider roles sit unfilled and cap growth
- Every practice still runs its own website and booking
- The group's name and the local practice names confuse patients
find out where new patients are slipping away
The free Portfolio Marketing Audit is a leak report built from what’s visible outside the business: site, search, ads, reviews and response speed. It estimates the cost where the evidence allows and names what we’d validate first inside. No call needed.
how much is marketing adding to EBITDA?
The free audit starts the answer: where marketing is likely losing money, what each leak may cost, and what to validate first.
Free Delivered by email No call needed
the practice group playbook
Built for the hold period, in the order the diagnosis sets, and repeated for every add-on practice.
- (01)
more new patients at each location
Local SEO, Google profiles and search ads run for each practice, measured in booked appointments, not clicks. Every practice is counted the same way, so you can compare locations.
- (02)
good reviews at every practice
A review routine each practice can keep up in a busy week, plus watching and replying to reviews the same way across the group.
- (03)
tracking built with HIPAA in mind
Tracking on healthcare websites has to respect HIPAA, the US patient privacy law. We check the tracking code on your sites, and work with your compliance and legal teams on what gets measured and how.
- (04)
marketing support for provider recruiting
Growth stops at the number of providers you can hire. Recruiting owns the hire; we build the employer brand, careers pages and ads that bring clinical candidates to it.
- (05)
one brand plan for add-on practices
Keep the local name, use both names, or move to one. We decide market by market, then run the rebrand without losing patients or Google rankings.
privacy first, then more patients
Many healthcare websites run marketing tracking that was never checked for patient privacy. That's a risk for the group, and a question the buyer's diligence team will raise.
We're a marketing team, not your lawyers. We flag what we find, bring your lawyers into the decisions, and build reports that show new patients and what each booked appointment costs without putting patient data where it shouldn't be. Analytics and tracking accounts sit in the company's name, so your compliance team sees every piece of tracking code and where data goes, not just the ones we show them.
questions, answered
Something we didn’t cover? Ask it on the audit form.
A diagnosis of where new patients leak, then more new patients at each location, better reviews, recruiting support, a brand plan for add-on practices, and reporting the sponsor can use. All of it ties to same-store growth, a core line in most practice platforms' value creation plans.
PE-backed groups in dental, dermatology, veterinary, behavioral health, physical therapy and similar practices with many locations.
We build tracking with HIPAA, the US patient privacy law, in mind, and check tracking code for patient privacy risk. Compliance decisions belong to your legal and compliance teams. We work alongside them and don't give legal advice.
Yes, alongside your recruiting team. Winning clinicians works like winning patients: they need a clear reason to choose you, and they need to see it. We build the employer brand, careers pages and ads that bring candidates to your practices.
A leak report built from what’s visible outside the business: site, search, ads, reviews and response speed. It estimates the cost where the evidence allows and names what we’d validate first inside the business. No call needed.
keep reading
- portfolio company value creationFor portco CEOs, CMOs and operating partners: what marketing should deliver from close to exit, and how to compare it across the portfolio. Free audit.read more
- brandingPrivate equity branding for PE firms and portcos: a brand that supports deal flow, pricing and a growth story diligence can validate. Free audit.read more
- home servicesMarketing for PE-backed home services platforms: find where booked jobs leak, then fix local search, call tracking and CRM at every location. Free audit.read more
see where marketing is losing you money.
the free audit
what you get
- (01)
Where demand leaks
Search, the website, speed to lead and paid media: the leaks visible from outside the business.
- (02)
What each one may cost
An annual cost estimate wherever the evidence supports one, with the assumptions shown.
- (03)
What to fix first
Fixes ranked by likely payback for the work involved.
- (04)
What we’d validate inside
The CRM, ad and revenue data we’d check first to turn the estimates into numbers for your value creation plan.
what lands in your inbox
how much is marketing adding to EBITDA?
The free audit starts the answer: where marketing is likely losing money, what each leak may cost, and what to validate first.
Free Delivered by email No call needed