our work
proof, not promises
Real results from a PE-backed portfolio company: the numbers, where they came from and what they’re worth. Two years in, U.S. Waterproofing reports it’s booked three months out and can’t take on more leads.
backed by
u.s. waterproofing · paid and organic search, run together
3 months
Booked out, with more customers asking than the crews can serve (reported by the company)
Paid and organic search, run together
read the case studyu.s. waterproofing · google local services ads
25.6x
Pipeline per $1 of ad spend across four markets · 669 won of 2,524 opportunities
$451K of Local Services Ads, $11.5M of pipeline
read the case studyu.s. waterproofing · one market, organic and paid search together
36.7x
Pipeline per $1 of Local Services Ads spend in Schaumburg · 553 won of 1,785 opportunities
Schaumburg: top in organic search, 36.7x pipeline per $1
read the case studyu.s. waterproofing · paid search ads
+226%
Share of Google search ad visits that became leads (4.26% → 13.90%)
Same leads from 69% fewer paid visits
read the case studyu.s. waterproofing · seo and turning visits into leads
+157%
Leads from organic search (1,105 → 2,843)
157% more leads from organic search
read the case studyu.s. waterproofing · seo and articles
+450%
Clicks from Google on “basement waterproofing” (76 → 418)
From position 44 to 24 on “basement waterproofing”
read the case studyu.s. waterproofing · local seo and google business profiles
636
Leads from Google Business Profiles (Maps listings)
The same local set-up for every new location
read the case study