aDymicdigital company
U.S. Waterproofingbacked byRotunda Capital Partners

case study · seo and articles

from position 44 to 24 on google for the industry’s biggest search

U.S. Waterproofing climbed 20 places on Google for “basement waterproofing”, with 450% more clicks. Its articles are 12 of its top 25 pages, and clicks on searches for its name rose 339%.

client
U.S. Waterproofing
sponsor
Rotunda Capital Partners
industry
Home services · basement waterproofing and foundation repair
period
Oct 2024 – Oct 2026, this year against the year before
sources
GA4, Google Search Console, SEMrush, Ahrefs

the result that matters

booked three months out.

U.S. Waterproofing reports more demand than its crews can serve: booked three months ahead and unable to take on more leads. That’s backlog on the calendar, not a forecast.

Reported by U.S. Waterproofing, October 2026.

+450%

Clicks from Google on “basement waterproofing” (76 → 418)

  • 44 → 24

    Average Google position for “basement waterproofing” (lower is better)

  • 12 of 25

    Top pages that are Learning Center articles

  • +339%

    Clicks from people searching the company’s name, “us waterproofing”

rankings_yoy.xlsx
fx=YOY(U.S. WATERPROOFING)
A
B
C
D
1
search
oct 2024–25
oct 2025–26
change
2
basement waterproofing
76 clicks · position 43.9
418 clicks · position 23.9
+450%
3
basement waterproofing near me
19 clicks · position 55.6
102 clicks · position 27.9
+437%
4
waterproofing basement
22 clicks · position 46.5
116 clicks · position 22.6
+427%
5
basement waterproofing chicago
19 clicks
79 clicks · position 9.8
+316%
6
drain tile
not ranking
82 clicks · position 7.0
new on page 1
7
us waterproofing (company name)
3,137 clicks · 19.3% click rate
13,763 clicks · 32.1% click rate
+339%
  1. (01)

    the leak

    On the searches that matter most in the industry, U.S. Waterproofing sat around page five of Google. “Basement waterproofing” averaged position 44, and “basement waterproofing near me” 56.

  2. (02)

    what changed

    A Learning Center of articles that answer the questions homeowners actually ask, from hairline cracks to what waterproofing costs. Two of those articles alone drew 1,674 and 1,152 clicks.

  3. (03)

    the result

    Twenty places up on the industry’s biggest search and 27 on the “near me” version, a new page-one spot for “drain tile”, and #1 for “foundation waterproofing services”.

what it's worth

Buying a click on “basement waterproofing” as an ad costs about $18 (SEMrush estimate). Every click the company now gets on it from organic search is one it doesn’t pay for, and there is still a page of room to climb above position 24.

SEMrush puts the equivalent ad value of the company’s organic search visits at $322,230 a month: what buying them as ads would cost. It’s an estimate, not revenue, but it’s a demand source a buyer’s diligence team can see and validate.

the company

U.S. Waterproofing fixes wet basements and cracked foundations around Chicago. It was founded in 1957. Rotunda Capital Partners invested in 2022, the first deal from its Fund III, as the platform for a buy-and-build. Since then, add-ons Crawl Space Brothers, Foundation Solutions 360 and Engineered Solutions of Georgia have joined.

notes on the numbers

  1. 1Figures compare Oct 9, 2025 – Oct 9, 2026 with Oct 9, 2024 – Oct 8, 2025, from GA4 (Google Analytics) and Google Search Console. A lead is what GA4 counts as a conversion. The lead rate is leads divided by visits.
  2. 2We leave out the website’s total visits and total leads on purpose. Bot traffic, leads counted twice and visits the site wrongly credits to itself make both totals wrong. Fixing that tracking is the next step, and the numbers here, broken out by source, should improve when it’s done.
  3. 3Positions are Google Search Console averages for the period. Click rate is the share of people who saw the result and clicked it. Click totals differ between Search Console’s search view and page view because of privacy limits; the search-level figures are shown.
  4. 4The $322,230 a month ad value and the $18.18 cost per click are SEMrush estimates, not revenue.

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