aDymicdigital company
U.S. Waterproofingbacked byRotunda Capital Partners

case study · local seo and google business profiles

the same local set-up for every new location

U.S. Waterproofing’s Google Business Profiles brought 636 leads at a 13% lead rate, plus 4,641 clicks to local pages. Every add-on can get the same set-up.

client
U.S. Waterproofing
sponsor
Rotunda Capital Partners
industry
Home services · basement waterproofing and foundation repair
period
Oct 2024 – Oct 2026, this year against the year before
sources
GA4, Google Search Console, SEMrush, Ahrefs

the result that matters

booked three months out.

U.S. Waterproofing reports more demand than its crews can serve: booked three months ahead and unable to take on more leads. That’s backlog on the calendar, not a forecast.

Reported by U.S. Waterproofing, October 2026.

636

Leads from Google Business Profiles (Maps listings)

  • 13.2%

    Of Business Profile visits became leads, and 69% engaged with the site

  • 4,641

    Organic clicks to local pages linked from Business Profiles

  • +460%

    Clicks on “us waterproofing chicago”, where it averages position 1.2

local_this_year.xlsx
fx=YOY(U.S. WATERPROOFING)
A
B
C
D
1
what
result
detail
note
2
Visits from Google Business Profiles (Maps)
4,803 visits
636 leads
13.24% lead rate
3
Schaumburg local page (from Business Profile)
2,845 clicks
position 4.8
4
Highland Park local page (from Business Profile)
517 clicks
position 2.5
5
Valparaiso local page (from Business Profile)
315 clicks
position 5.4
6
us waterproofing chicago
678 clicks
position 1.2
+460% on last year
7
us waterproofing reviews
112 clicks
+195% on last year
8
us waterproofing warranty
148 clicks
+377% on last year
  1. (01)

    the challenge

    A buy-and-build platform needs every location found in local search, fast. Each add-on arrives with its own listing, reviews and rankings, or none.

  2. (02)

    what changed

    Locations like Schaumburg and Highland Park got their own pages, linked from their Google Business Profiles with tracked links. So local searchers land on a page built to turn them into leads, and every visit can be counted.

  3. (03)

    the result

    Visits from Business Profiles become leads 13.2% of the time, among the best of any source, and the company ranks #1 to #2 for local searches in Chicago, Schaumburg and Rolling Meadows. Clicks on searches for the company’s reviews and warranty are up 195% and 377%.

what it's worth

The set-up is the asset. Every new location can get the same page, profile and tracking from day one, so an add-on doesn’t start local search from zero.

That’s buy-and-build marketing a sponsor can underwrite: it repeats, it’s measured, and it sits in the company’s own accounts.

the company

U.S. Waterproofing fixes wet basements and cracked foundations around Chicago. It was founded in 1957. Rotunda Capital Partners invested in 2022, the first deal from its Fund III, as the platform for a buy-and-build. Since then, add-ons Crawl Space Brothers, Foundation Solutions 360 and Engineered Solutions of Georgia have joined.

notes on the numbers

  1. 1Figures compare Oct 9, 2025 – Oct 9, 2026 with Oct 9, 2024 – Oct 8, 2025, from GA4 (Google Analytics) and Google Search Console. A lead is what GA4 counts as a conversion. The lead rate is leads divided by visits.
  2. 2We leave out the website’s total visits and total leads on purpose. Bot traffic, leads counted twice and visits the site wrongly credits to itself make both totals wrong. Fixing that tracking is the next step, and the numbers here, broken out by source, should improve when it’s done.
  3. 3Business Profile results are counted through GA4 and Search Console. Call, direction and review data from Google’s Business Profile system wasn’t part of this pull.

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