the content marketing agency for private equity
Content that gets your firm the meeting and your portcos on the shortlist. Judged on pipeline, not volume.
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- What patients ask first
- Comparing your options
- Cost, financing and insurance
- Questions to ask at a consult
publish to
content produces pipeline, or it's noise
Most B2B buyers would rather research without a sales rep1. They build their shortlist before your team hears about them. Content is how you get on it.
Every piece has a job: a search it should rank for, a point in the buying decision, and a line in the pipeline report. If we can't say what it's for, we don't write it.
what's included
Two jobs for two different buyers: the firm and its portcos. For a portco, we write what the diagnosis says is missing.
- (01)
thought leadership for deal flow
Sector theses, operating lessons and founder-facing pieces that give investment bankers and intermediaries a reason to bring you the deal. Part of marketing for PE firms.
- (02)
LP communications
Letters, portfolio stories and updates that read like a partner wrote them. Your compliance team reviews them before anything goes out.
- (03)
content that wins portco customers
Articles, comparison pages and guides that match how customers research before they buy. Built with SEO in mind from the start, so organic search sends readers.
- (04)
sales enablement
Case studies, one-pagers and objection handling the sales team will actually send. Content that helps sales move deals forward, not just start them.
- (05)
distribution
Email, LinkedIn and paid media behind the pieces that earn it. Publishing is only half the job.
- (06)
reporting on pipeline
We tie content to pipeline in the company's CRM and report it against the value creation plan, on the same definitions in every portco. Not page views.
find out what your content is costing you
The free Portfolio Marketing Audit shows where marketing appears to lose money from the outside, an estimated cost where the evidence allows, and what we'd validate first inside the business, content included. No call needed.
how much is marketing adding to EBITDA?
The free audit starts the answer: where marketing is likely losing money, what each leak may cost, and what to validate first.
Free Delivered by email No call needed
proof, not promises
At U.S. Waterproofing, Learning Center articles make up 12 of the top 25 pages, and articles that answer cost questions turn readers into leads.
u.s. waterproofing · seo and turning visits into leads
+157%
Leads from organic search (1,105 → 2,843)
157% more leads from organic search
read the case studyu.s. waterproofing · seo and articles
+450%
Clicks from Google on “basement waterproofing” (76 → 418)
From position 44 to 24 on “basement waterproofing”
read the case study
a content factory vs content built for the hold
The brief
a content factory
Keywords and a word count
us
A buyer, a stage in the decision, a pipeline target
Writers
a content factory
Generalists
us
Know the sector and the deal
Judged by
a content factory
Traffic and volume
us
Pipeline and revenue in the CRM
Planning horizon
a content factory
Next month's calendar
us
Exit, and what diligence will look at
At exit
a content factory
An archive of posts
us
Organic demand on the company's own site and accounts
if it can't be traced to pipeline, it's a blog, not a program.
questions, answered
Something we didn’t cover? Ask it on the audit form.
It writes for PE firms and their portfolio companies. For firms: thought leadership that supports deal flow, and LP communications. For portcos: content that ranks in organic search and sales enablement, tied to pipeline.
It can, when it's specific. A clear sector thesis and real operating lessons give founders, investment bankers and intermediaries a reason to reach out, and make the firm easier to trust once they do. It supports the deal team's relationships; it doesn't replace them.
We tie content to pipeline and revenue in the CRM and report it against the value creation plan. Traffic is a leading indicator, not the result.
Writers who know the sector, working from interviews with your team and customers. Your people check the facts, and your compliance team reviews anything about the fund.
Sales enablement can help within weeks. Content built to rank in organic search compounds over months, so it should start early in the hold.
keep reading
- SEOSEO for PE-backed companies: organic search and AI answers that can lower blended CAC over the hold and compound as an asset. Free marketing audit.read more
- marketing for PE firmsMarketing for private equity firms: brand, website, thought leadership and LP communications, judged on the quality of deal flow. Free portfolio audit.read more
- SaaSThe SaaS marketing agency for private equity: we diagnose where pipeline, CAC payback and NRR leak, then fix what matters. Get a free leak report.read more
see where marketing is losing you money.
the free audit
what you get
- (01)
Where demand leaks
Search, the website, speed to lead and paid media: the leaks visible from outside the business.
- (02)
What each one may cost
An annual cost estimate wherever the evidence supports one, with the assumptions shown.
- (03)
What to fix first
Fixes ranked by likely payback for the work involved.
- (04)
What we’d validate inside
The CRM, ad and revenue data we’d check first to turn the estimates into numbers for your value creation plan.
what lands in your inbox
how much is marketing adding to EBITDA?
The free audit starts the answer: where marketing is likely losing money, what each leak may cost, and what to validate first.
Free Delivered by email No call needed